Product update1 min read
The first complete journey: from enquiry to revenue
Customers, pipeline, quotes and jobs now work end to end — the backbone everything else in B2B Brain will plug into.
Read →The intelligence layer for your business
B2B Brain connects your website traffic, enquiries, conversations, quotes and jobs in one system. Automate the repetitive follow-up, see which activity turns into revenue, and get an AI brief showing what happened and what needs your attention.
Website
Visitors today
176
Enquiries
10
Conversion
5.7%
Sales
Pipeline
£13,600
Revenue won
£7,450
John Smith
Roof replacement · £5,000 potential
New enquiry09:07
Roof page · via Google Search
Acknowledgement sent09:07
Automatic reply in 8 seconds
Sarah notified09:08
Follow-up scheduled for 09:40
Quote sentFri
Q-0142 · £4,800
Job wonMon
Accepted · credited to Google Search
AI2 leads need attention
AUTOWatching 4 workflows
Website, email, WhatsApp, phone, SMS, Facebook — however customers reach you, their story stays together.
What B2B Brain is
Follow one enquiry through B2B Brain
Example dataWhat happened · Mon 09:02
A visitor lands on your roof-replacement page from Google Search.
B2B Brain connects
Records the source and pages viewed, ready to credit any enquiry that follows.
Connects
every event into one customer story
Automates
the repetitive follow-up, on your rules
Analyses
what turns into money, and what doesn't
Warns
when an opportunity is at risk
Briefs
you on what happened and what's next
New
Roof repair
Gutters
Quoted
J. Smith · £4,800
Won
Extension
01
Inbox, customers, pipeline, quotes, jobs and bookings in one system.
Revenue won by source · last 30 days
02
Website visits and campaigns connected to enquiries and revenue.
03
Your rules for replies, reminders and chasers — always under your control.
Profit by month+38% margin
04
Revenue, profit and conversion by source, job type, person and campaign.
•5 new enquiries, 2 from missed calls
•Q-0139 has had no follow-up for 4 days
First thing tomorrow: call John Smith
05
A daily brief and answers to plain-English questions, from your own data.
A typical CRM
A place to store what you type in
B2B Brain
Watches, connects and acts on it
One customer. One history.
Website enquiry
ends up in someone's email inbox
Phone call
ends up in notes on a pad
Facebook message
ends up in forgotten
Quote
ends up in a spreadsheet
WhatsApp photo
ends up in a different employee
Follow-up
ends up in nobody's job
John Smith
One customer record
John Smith · Roof replacement
7 channels · 3 team members · 1 history
09:04
Website visit
Roof repairs page, from Google
09:07
Quote enquiry
Form: roof replacement
09:08
Automatic acknowledgement
Sent in 8 seconds
Automatic
09:42
Staff phone call
Sam called — 12 min
11:10
Site visit booked
Thursday 10:00
Friday
Quote sent — £4,800
Q-0142
Monday
Follow-up sent
No reply after 3 days
Automatic
10:16
Customer accepted
Lead won at £4,800
10:17
Job created
Scheduled for the 14th
Action Centre
The dashboard isn't just a report. It's a working list of what deserves attention today — ranked by urgency, value, age, follow-up state, failed automations and customers waiting for a reply.
Action Centre · Today
Example dataOpportunity value at risk
£0
Across 5 opportunities with no activity in 48 hours.
Ranked by
urgencyvalueagefollow-up stateautomation failurecustomer response
3 new enquiries waiting
Oldest 2 h 14 min · Google, Facebook, phone
2 quotes need chasing
Q-0139 · 5 days without contact
1 customer reply awaiting response
Mark Evans · asked to move Thursday
1 automation failed
WhatsApp message not delivered · 14:32
4 tasks due today
2 site visits · 2 callbacks
2 appointments tomorrow
1 not yet confirmed
Website Intelligence
Website Intelligence · last 30 days
Example dataWhere they came from
One visitor's path to revenue
01
Website visitor
Google Search · 09:12
02
Pricing page viewed
2 min 40 s
03
Quote CTA clicked
“Get a free quote”
04
Form submitted
Roof replacement
05
Lead created
John Smith · source kept
06
£4,800 quote
Q-0142
07
Job won
Accepted on Monday
08
£4,800 revenue
Credited to Google Search
Revenue by source — not just traffic
| Source | Visitors | Enquiries | Jobs won | Revenue | Per visitor |
|---|---|---|---|---|---|
840 | 61 | 28 | £51,600 | £61 | |
1,160 | 46 | 12 | £24,200 | £21 | |
| Direct / other | 480 | 19 | 7 | £16,600 | £35 |
Facebook sent the most visitors. Google sent the visitors who became the most valuable customers.
Traffic tells you who arrived. B2B Brain shows what happened next.
How Website Intelligence worksFrom enquiry to paid job
New enquiry
Sales
Qualified
Sales
Site visit
Sales
Quote
Sales
Follow-up
Sales
Won
Sales
Job
Delivery
Completed
Delivery
Revenue
Result
Automation
Build the rules around the way your business already works. You choose every step — what's sent, to whom, when, and when to stop. B2B Brain automates the repetitive steps without taking control away from your team: pause any rule, test it first, or take over a conversation at any time.
Automation ON
Workflow: New enquiry response
Every step is written to the customer's timeline. Customers who have opted out are never messaged.
Templates
Example dataStart from a template, then change the wording, people and timings to match how you work.
Nothing unapproved
Automation only does what your rules say, in your words. It isn't AI acting on its own.
Humans stay in charge
Taking over a conversation stops automated messages to that customer immediately.
Everything is on the record
Every automated step is written to the customer's timeline. Opted-out customers are never messaged.
Analytics
Website visitors
2,480
Enquiries
126
Qualified leads
88
Quotes
71
Jobs won
47
Revenue
£92,400
Profit
£31,400
Cost per enquiry
£14
Avg job value
£1,966
First response
29 min
Visitor → enquiry
5.1%
Break down by
| Source | Enquiries | Won | Win rate | Revenue |
|---|---|---|---|---|
| Google Search | 61 | 28 | 46% | £51,600 |
| 46 | 12 | 26% | £24,200 | |
| Direct / other | 19 | 7 | 37% | £16,600 |
Which channel generates the most enquiries?
Facebook — 46 this month.
Which channel generates the most revenue?
Google Search — £51,600 from 61 enquiries.
Which job type closes most often?
Roof replacements: 50% win rate.
What's our average response time?
29 minutes, down from 41.
Who has open follow-ups?
Sarah 6 · Sam 4 · Owner 1.
Which quotes are going cold?
4 quotes over £3,000, 5+ days without contact.
How much opportunity is sitting untouched?
£12,400 with no activity in 48 hours.
Which campaigns produced paying customers?
Roof replacement Search: 19 jobs, £41,200.
AI Business Brief
End of day — Thursday
What changed
Needs attention
Opportunity
£12,400 of open opportunities currently require attention
Suggested first action
Tomorrow, follow up John Smith's roofing quote first.
Written from this business's own data in B2B Brain, limited to what the reader's role can see. Patterns are correlations, not claims about cause.
The AI analyses only your business's own data, limited to what each person's role can see. It describes patterns carefully — “leads answered within 20 minutes converted at a higher rate this month” — rather than claiming one thing caused another.
Why am I losing sales?
Lost-sales analysis · this month
Example data0
enquiries lost this month
0 of them waited more than 2 hours for a first response.
Potential opportunity difference
£0
If slow-response enquiries had converted at the fast-response rate.
First response
Quote follow-up
These are patterns in your own data, not proof of cause — slow replies may also coincide with your busiest weeks or harder jobs. B2B Brain highlights patterns worth investigating so you know where to look first.
Ask B2B Brain
ASK B2B Brain
Example data5 customers, ranked by value and how long they've waited:
| Customer | Why | Value |
|---|---|---|
| John Smith | Quote, 5 days no contact | £6,500 |
| Priya Shah | Enquiry, no reply 11 h | £1,200 |
| Mark Evans | Wants to move site visit | £2,400 |
| A. Patel | Quote follow-up due | £3,100 |
| R. Green | Job complete — review | — |
Answers come from this business's own records, with the items behind them so you can check and act.
Built for how you work
Roofers · your week in B2B Brain
Example dataQuotes out
£38,200
Site visits
6 this week
Won
£21,300
What you track
Reviews
Customer stories
We'll publish reviews when real customers have real results to share — not before.
B2B Brain is new. Every story here will name the business, their role and what changed, with their permission.
Proof you can check today
Vlog · building in public
Community
Inside the community
IllustrationPopular question
How do you chase a quote without sounding pushy?
24 replies
✓ Official answer
Setting follow-up dates that your team will actually keep
B2B Brain Team
Recent discussion
Is a missed-call text-back worth it for a two-person business?
11 replies
Active topic
Pricing site visits: free, credited or charged?
38 replies
Pricing
Every plan starts with a 14-day free trial of Growth — no card needed. Prices exclude VAT. Community and Vlog are free for everyone.
Sole traders and very small teams
£59+ VAT / month
Cancel any time
Everything you need to run enquiries, customers and jobs in one place.
Growing teams
£119+ VAT / month
Cancel any time
The full team toolkit — structure, rota, finance and much more AI.
Established SMEs
£249+ VAT / month
Cancel any time
Higher limits, advanced management and reporting for established firms.
Larger and high-usage businesses
£499+ VAT / month
Cancel any time
For larger and heavy-usage businesses, with unlimited AI under fair use.
* Unlimited AI and automations on Business are subject to fair use. Prices exclude VAT.
Questions
One system that follows your customer journey from website visit to paid job — managing the enquiries, quotes and jobs, automating the follow-up, and telling you what's making money and what needs attention.
A CRM stores contacts and deals that you type in. B2B Brain also sees what happened before the enquiry (your website and campaigns) and after it (quotes, jobs, revenue), runs your follow-up rules, and writes you a daily brief about what it finds.
No. You add a small B2B Brain connection to your existing website. It stays exactly as it is.
Customers, pipeline, quotes and jobs, the unified inbox (website forms, email, texts and logged calls), website intelligence, automations, bookings, analytics and the Action Centre. The AI brief and Ask B2B Brain are rolling out now, and WhatsApp and Facebook messages are coming later — every page on this site says which is which.
No. The AI reads your business's own data to summarise and answer questions. Automations only do what your rules say, and a person can pause them or take over at any time.
Yes. Each person has a role — owner, admin, manager, sales, receptionist, staff, accountant or viewer — and sees and does only what that role allows.
Yes. Every business's data is isolated, and that separation is tested automatically on every change.
Your business data belongs to your business. If you cancel, it stays safe and readable; ask us and we'll export it for you or delete it.
Starter is £59, Growth £119, Scale £249 and Business £499 a month + VAT (about two months free if you pay yearly), after a 14-day free trial with no card needed. The Community and Vlog are free for everyone.
No. It suits any business that gets enquiries and turns them into work: trades, professional services, property, clinics, driving schools, local services and small B2B teams.
Customers, pipeline, quotes and jobs today. Website intelligence, automation and your AI brief switch on in the same account as they launch.
14-day free trial · No card needed · Community and Vlog always free