Analytics
Available nowKnow where the money is coming from.
Not charts for the sake of charts. B2B Brain answers the questions you ask on a Friday afternoon: where did the good work come from, which jobs are worth chasing, how fast are we replying, and what's going cold?
This is for you if…
You make marketing decisions on gut feel
You don't know your real conversion rate or average job value
You suspect some jobs make far more than others
Your reports show totals but never tell you where to look
The problem
Totals tell you what happened. They don't tell you where to look.
Revenue is down. Is it fewer enquiries, a lower win rate, smaller jobs, slower replies or one channel drying up? Without enquiries, quotes and jobs in one place, answering that takes a weekend with spreadsheets — so it doesn't happen.
- Lead volume confused with revenue
- Response times never measured
- Profit by job type unknown
- Cold quotes invisible until month end
What guessing costs
Worked example- Job types you offer
- 3
- Margin on roof replacements
- 38%
- Margin on small repairs
- 12%
- Share of time on repairs
- 45%
Illustrative example. Knowing which work pays lets you price, market and schedule for it.
How B2B Brain solves it
Every figure traced back to real enquiries and jobs.
Website visitors
2,480
Enquiries
126
Qualified leads
88
Quotes
71
Jobs won
47
Revenue
£92,400
Profit
£31,400
Cost per enquiry
£14
Avg job value
£1,966
First response
29 min
Visitor → enquiry
5.1%
Break down by
| Source | Enquiries | Won | Win rate | Revenue |
|---|---|---|---|---|
| Google Search | 61 | 28 | 46% | £51,600 |
| 46 | 12 | 26% | £24,200 | |
| Direct / other | 19 | 7 | 37% | £16,600 |
What changes in your business
Before and after.
“How's business?” answered by feel
Revenue, profit and pipeline by source, in seconds
Every enquiry treated as equal
See which sources and job types close — and which don't
Response times unknown
Average first response per channel and per person
Month-end surprises
Opportunities going cold flagged while they can be saved
A day with it
What Analytics looks like in practice.
Monday
The weekly view shows enquiries up 18%, but average job value down — mostly small repairs from Facebook.
Tuesday
Filtering by staff shows two people carrying 70% of open follow-ups.
Mid-month
The Google campaign for roof replacements has produced £51,600 of work this quarter.
Month end
Budget moves towards the channel with the higher revenue per enquiry.
Why it works better inside B2B Brain
A standalone tool sees one part of the journey. B2B Brain sees all of it.
Website to revenue
Website Intelligence adds visits and campaigns to the start of every figure.
Explained by AI
The AI brief and Ask B2B Brain turn the numbers into sentences and suggestions.
Acted on by automation
When analytics shows a pattern — like slow replies losing work — an automation can fix the habit.
FAQ
Questions about Analytics.
No. The core views work from the data you already record: enquiries, quotes and jobs.
Attribution is only as complete as the data behind it. B2B Brain shows what it knows and marks unknown sources as unknown rather than guessing.
Know where the money is coming from.
Analytics is included in every plan, with a 14-day free trial.
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