Traffic tells you who arrived. B2B Brain shows what happened next.

Website analytics stop at the visit. Your job book never sees the advert that started it. B2B Brain connects the two: which source brought the visitor, which pages they read, the enquiry they sent — and the quote, job and revenue that followed.

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This is for you if…

You pay for Google or Facebook ads and judge them on clicks
Your website gets traffic but you don't know which pages produce enquiries
You've wondered whether your SEO or your ads actually pay
Marketing and sales numbers never meet

The problem

Your website gets visits. Your spreadsheet gets jobs. Nothing connects them.

Analytics tools report sessions and bounce rates. Your quotes and jobs live somewhere else. So decisions about where to spend are made on clicks and gut feel — and the channel that brings the most traffic often isn't the one that brings the best work.

Ad spend judged by clicks, not jobs
No link from a page to a paying customer
Phone enquiries lose their source entirely
No way to compare channels on revenue

What judging channels on traffic costs

Worked example

Facebook: visitors / revenue: 1,160 / £24,200
Google: visitors / revenue: 840 / £51,600
Revenue per visitor: £20.86 vs £61.43
Budget moved to the better channel: Nearly 3× the return

Illustrative example data. Your own comparison appears once your website is connected.

How B2B Brain solves it

From website visit to money in the bank.

Add a small B2B Brain connection to your existing website with your site key. It records where visitors came from, the pages they viewed and the buttons they pressed. When someone enquires, that trail is attached to their customer record — so when the job is paid, the revenue is credited to the source, campaign and page that started it.

Website Intelligence · last 30 days

Example data

Where they came from

Google Ads
Google Search
Facebook
Direct

One visitor's path to revenue

01
Website visitor
Google Search · 09:12
02
Pricing page viewed
2 min 40 s
03
Quote CTA clicked
“Get a free quote”
04
Form submitted
Roof replacement
05
Lead created
John Smith · source kept
06
£4,800 quote
Q-0142
07
Job won
Accepted on Monday
08
£4,800 revenue
Credited to Google Search

Visitors: 0
Enquiries: 0
Visitor → enquiry: 5.1%
Won customers: 0
Revenue: £0

Revenue by source — not just traffic

Source	Visitors	Enquiries	Jobs won	Revenue	Per visitor
Google	840	61	28	£51,600	£61
Facebook	1,160	46	12	£24,200	£21
Direct / other	480	19	7	£16,600	£35

Facebook sent the most visitors. Google sent the visitors who became the most valuable customers.

What changes in your business

Before and after.

“Facebook brings loads of leads”
Facebook brings volume; Google brings higher-value jobs
Pages judged on views
Pages judged on the enquiries and revenue they start
Ad budget set by habit
Budget set by revenue per visitor and per enquiry
Marketing report and sales report
One report from visit to revenue

A day with it

What Website Intelligence looks like in practice.

09:12
A visitor arrives from a Google search for ‘roof replacement near me’ and reads the pricing page.
09:15
They press ‘Get a quote’ and submit the form. The lead is created with source, page and campaign.
Next week
A £4,800 quote is accepted. The job is credited to Google Search and the pricing page.
Month end
Google Search shows £51,600 revenue from 840 visitors. Facebook shows £24,200 from 1,160.

Why it works better inside B2B Brain

A standalone tool sees one part of the journey. B2B Brain sees all of it.

Attached to real customers

The trail lives on the customer record, not in a separate analytics tool.

Counts real money

Because jobs record revenue and costs, attribution reports profit, not just leads.

Powers the AI brief

Shifts in traffic, enquiry rate or source quality appear in your daily summary.

FAQ

Questions about Website Intelligence.

No. You add one small connection with your site key. Your website stays exactly as it is.
Calls can be tagged with their source when they're logged, and tracked numbers are planned, so calls aren't a blind spot.
The connection will respect your website's consent choices, and it records only what's needed to connect visits to enquiries.